I did some samples, and right now, I’m gathering more research. Motivated by his youngest son’s early interest in wearing suits, Nubi says, “I’m planning to launch a father and son collection. Currently, he is working on the next phase of expansion–children’s clothes. Although the boys are five and six years old, Nubi hopes they are just as interested in fashion and entrepreneurship as he was growing up. The inspiration to open Jojayden derives from combining his sons’ names.
Although he’s enjoyed the recognition Nubi says in any business, there are challenges, but he is in it for the long run. Since his debut nearly four years ago, the Nigerian native has graced the pages of several publications, including CS’s feature– Chicago Men On the Move. I provide special packages including appearing on the day of their wedding to assist them and the groomsmen, styling them for the big day,” he said. Custom suits are more money from $900 and upwards. We try to make it affordable for everyone. “We have the ready-to-wear starting from $30 to blazers priced around $200-$300. There is something for everyone, and Nubi has created an experience for shoppers seeking an individualized shopping experience and on a budget. Why do you want a suit? Is it for a wedding? Is it because you want to have a nice suit to have or for work? Is your body frame different, and we do customize the outfit? It can range from a dinner jacket to a tuxedo that is tailored to shape the body,” he says. “Even before I start showing fabric, we go into a conversation on what kind of suit? It’s that very international touch some customers seek when they enter his store.īefore he delves into choosing a particular clothing preference for clients, he considers their tastes. Even French and European wardrobe have been caught on to this trend,” he says.
Nubi explains, “Most of the English speaking countries were colonized by the British and adjusted to that style of fashion. When we look at the slimmer cut styles derived out of the 1960s, a shift in narrowing the traditional suit and raising the ankle cuffs came the United Kingdom into the African continent. But, what makes Jojayden’s craftsmanship stands out is the boutique’s suits. Since then, his specialty boutique has expanded its inventory to include ready-to-wear and custom-tailored suits, ties, collared shirts, hats, and other cool accessories with a large display of edgy cufflinks. Living in the suburbs, he said he only made less than five trips to Hyde Park and had no solid client base for other items outside of men’s shoes.
I’ve been in the space for almost three and a half years,” he says. “There were other established retailers who wanted the space, but for some reason, they chose me. One day, the University of Chicago approached Eric and asked him they wanted a shoe store in Hyde Park, who would he recommend? He said this ‘Nigerian guy whose shoes are nice.’ I met with U of C and gave them a presentation,” he says.Īfter meeting with them several times, Nubi won the bid to open in the space located at 1457 E. “I was encouraged by my buddy Eric Williams, the owner of The Silver Room, who would carry my shoes in his store. In 2016, the University of Chicago who owns a great deal of commercial and residential property in Hyde Park, approached one of Nubi’s retail partners about additional small business recommendations to lease a storefront property.
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